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The Courier Mail.
Project Type
Brand Campaign
Produced by
Alan Crowne @ Junior
Disciplines
- Concept Development
- Art Direction
- Branding
Brand campaign developed for Queensland Newspapers - The Courier-Mail. The idea was to illustrate the thought that we all have an opinion on the events that happen around us and in the world but in order to have an opinion you need to be well informed.
The Courier-Mail wanted to establish itself has a leading source of information for Queensland and by doing so bring to light that people who read The Courier-Mail are well informed and therefore can provide a well informed opinion.