GRIFFITH UNIVERSITY - KNOW MORE
The top end of the University market in south east Queensland is hotly contested by The University of Queensland, QUT and Griffith University.
The University of Queensland enjoys firmly established established positioning as a “sandstone university” while QUT enjoys its position in the market at the “University for the real world.” Griffith is, in many ways, was stuck somewhere between these competitors.
The agency and client team searched for a point of difference and came across the idea of positioning the uni on its strong research credentials; it’s a top eight research university.
But how to make this sexy? How to make geeky research relevant to school leavers?