NICK KYRIOS - BRAND CREATION
It’s safe to say Nick Kyrios has built an interesting reputation in the world of sport. His actions on court have branded him the bad boy of Australian Tennis, so when he approached us to refresh his personal brand and to help with the launch of his new charity the NK Foundation, we had an interesting brief on our hands.
Through this process we discovered Nick’s love for Basketball (which rivals his love for tennis) leading us to develop a brand mark that highlights both sides of his sporting personality.
We created a brand mark that took influence from both the world of Tennis and Basketball. The shapes form ‘NK’ but are stylised to look like the lines of a basketball in one case and an overhead view of a tennis court in another. The centre line represents a tennis net with the shapes that form the N and K looking like tennis balls bouncing off it.
From here we developed a typography treatment and colour palette that allowed us to extend the logo mark across both brands and give the NK Foundation a more playful visual style.
We established the positioning line: ‘Play True.’ which talks to Nick’s honesty and passion when on court and to speaking his mind about what matters to him and his love of sport on the sidelines.
Websites were designed and developed for both his personal profile and the Foundation, each providing a range of information including a live feed to upcoming events, social media content, articles, merchandise and imagery.
Extending the brand further we created a range of merchandise including t-shirts and caps that are now available from the NK Foundation website.