BANK OF QUEENSLAND - PALETTE DROP
For small to medium business owners, navigating the world of international trade and foreign exchange can be difficult and costly. This stunt allowed local BOQ branches in Queensland, New South Wales and Victoria to hit this notoriously hard to reach target audience between the eyes with minimal media wastage.
Boxes were printed with the message “Foreign exchange solutions delivered locally” and then assembled on delivery pallets at busy entrances to large industrial estates near BOQ branches geared up to offer foreign exchange and trade services. Then, as business owners and accounts team members arrived at work in the estate, they were exposed to the message in a memorable, relevant way.