Australian Photographer Jesse Smith needed a rebrand that was quirky, individual and reflected his love of 50’s style, typography and hand-made objects. As a photographer working in advertising it was important to produce something that would be memorable and have personality.

From this the idea began with developing the new identity out of which a new stationery pack containing business cards, CD covers and a stamp was produced.The cards and CD covers where screen-printed onto Lotus recycled art board and the stamp added the finishing touch allowing each cover to have it’s own individual mark.